Specialist in natural, sustainable clothing and British Wool

Welcome to Atlantic Shore

Our shop in St. Ives Cornwall was established in 1984 to provide an outlet for good quality but reasonably priced British Wool Knitwear.

We are a small family firm and personally know a lot of our loyal customers.

You can come along and visit our shop and have a chat with our staff who have extensive knowledge of our products.  

The St. Ives shop is open daily throughout the year (except Christmas Day and Boxing Day).

We are always happy to meet our  customers - We have a great team in the St. Ives shop – some of whom have been helping in the shop for years, and they have a great knowledge of the products.

Atlantic Shore knitwear has been trading as a British wool knitwear specialist for over 30 years and has gained a reputation for high quality products, friendly service and most importantly the very reasonable prices at which we retail our wonderful British knitwear.

Due to popular requests from our many loyal customers throughout the UK we have built an online store – no more waiting for your annual holiday in lovely St. Ives to make your purchase!

We are also often out and about with The Atlantic Shore Store at fairs, events and Christmas markets in the UK and Europe.

For example, most years  we spend a very successful fortnight at The Interceltic Festival in Lorient, Brittany and The Dusseldorf Boat Show in Germany marketing our nautical range of knitwear to our European friends.

We also attend many events in Cornwall and Devon and wholesale to a few shops in the Westcountry.

When ordering online you will not be dealing with a vast array of people – a team of two run the online ordering and we are always available by email or telephone to answer any queries, and are always happy to do so.  

You can order with confidence, knowing that you will receive the best customer care possible.

We also have a ‘no quibble’ returns policy.

Low prices - how do we do it?

You will find that our products are the same quality but often cheaper than other retailers.

So, how do we do it?

We’re a small firm, keeping our running costs as low as possible (our shop in St. Ives is small but perfectly formed)  We have no tap, no loo, and not even a cupboard to spare!  Thankfully the local Church a few yards away is kind enough to let us use their facilities  for which we are grateful.  We also stock the 'WULL' shop in Falmouth with our goods and have a warehouse locally where our stock is stored and the online business operates from. 

We buy in bulk and settle immediately with partner manufacturers we trust and can rely on, who have had a long standing relationship with our firm and provide quality garments and reliability.

The majority of our products are made from 100% British Wool from our own partner Mill in England, and are individually made, however we also have a range of Italian knitwear and 100% cotton products too, which also offer outstanding value for money.

Some of our products are not available online, so please do come and visit us at one of the many fairs we attend, or better still book a holiday in St. Ives and visit us in our great little shop in Fore Street!

Happy shopping and thank you for your interest in Atlantic Shore knitwear.

Steve and Sian, Atlantic Shore

Dear Sian

I wish everywhere had someone as helpful and professional as you.

Thank you so much.


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